EXUBERANT,

SOPHISTICATED

AND POWERFUL.

Lança Perfume is much more than a brand; it is a state of mind. It embodies pure energy, power, sensuality, and heightened self-esteem. It transcends mere clothing; it signifies empowerment, beauty, and exuberance.

Our collections, featuring jeans, bags, and shoes, incorporate the Lança Perfume essence in the details, enabling all women to immerse themselves in this fashion experience. It's no wonder that those who love Lança Perfume proudly call themselves LP Lovers.

It's a love affair with revolutionizing the fashion market, pioneering in bringing forth a cut that knows how to enhance each woman's best features.

BRUNA OLIVO

CREATIVE DIRECTOR AND CO-FOUNDER OF LANÇA PERFUME

Bruna Olivo followed in the footsteps of her mother and founder of the La Moda group, Vera Olivo, building a fashion universe that has made LP one of the largest fashion brands in Brazil.

Today, Bruna embodies the persona and woman of Lança Perfume. She represents the lifestyle idealized in crafting the image we want to be and convey as a brand. She embodies an exuberant and self-assured woman. She knows what she wants, is in control of herself, and uses fashion to empower herself and feel beautiful. She represents all the brand's personas, with one well-defined: THE FASHIONISTA PERSONA, which evokes fashion and power.

@OLIVOBRUNA, +460K on Instagram